Seriously, go check it out then return.
What you learn from the homepage: well, we gain a lot of confusion. We see keywords like “virtual wallet,” “online, offline and mobile,” “fast, simple and secure,” “Serve subaccounts,” and “Serve card.” But we are pretty unclear what exactly we are signing up to do, or what hardware or software will be involved. The main tagline is “Money re-imagined” – no idea what this could mean. Is this an indication of how the Serve usage will play out?
We are excited to see a big credit card company move to online payments – but the typical web 2.0 / 3.0 clarity and simplicity is missing.
Let’s compare to PayPal and Square homepages.
- Square – “The Simplest way to get paid” and “Free Card Reader” – the pictures and demo video make everything clear and easy to understand. Sign up form fields are up front and prominent to get started right away.
- PayPal – Three simple buzzwords – “Pay Online,” “Send Money, and “Get Paid.” PayPal has the advantage of a strong brand name, and familiarity from seeing the brand across the internet.
Assessment: Serve, for credibility and explanation, add pictures or video of what exactly we are getting into with a Serve account. Cut out the excess wording and let simple descriptions and pictures do the talking. Let us know how we can help.
Next time we try and figure out if Serve can work for small businesses, cafes and food trucks.
What do you think of this comparison? Let us know.