A tool that we rely on as a lean start-up is MailChimp (we are also just huge fans in general). We were inspired to write about MailChimp today by Fred Wilson’s article from Monday on AVC, Email: Social Media’s Secret Weapon. This article highlights something we have discussed internally for a long time – emails driving continued user engagement. For example, the email that you have been tagged in a picture that brings you back to Facebook, the LinkedIn new contact request email that brings you back to LinkedIn.
Email can be a huge differentiator for social media companies, technology companies or small businesses. One core way to increase user awareness and engagement is through email marketing campaigns. We understand the need for this in our own business – but also need to prioritize time and cost.
That’s where MailChimp comes in.
For free, MailChimp users can store up to 2,000 different email accounts, and send up to 12,000 emails per month. For a company just starting out – this is a huge amount.
MailChimp is simple to set up and use. The embedded forms help create beautiful emails that require no time to put together. We also appreciate helpful guides provided by MailChimp for new users, or users looking to improve their email campaign success (they have been around a while and know what questions come up). The guides cover topics like Email Marketing Field Guide, Mobile Email Marketing, how to manage your email list, and my favorite – Common Rookie Mistakes.
After every email campaign you can check all of the resulting stats – compare email campaigns to learn what works and what doesn’t work for your list. Got a MailChimp success story? Please share!
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Check out more lean start-up tool box articles: InboxQ, SnapEngage, GoSquared